L'AMOUR BRUT for Umbro

Umbro x Léonore Baulac campaign

For this charitable project, Umbro proposed a collaboration with Léonore Baulac, principal dancer of the Paris Opera. The idea: to create a unique piece from a football jersey and fabric scraps, for Léonore, as part of an artistic and socially conscious campaign. The profits are donated to Anno's Arts, the charity she founded, which works to provide access to art and education in Kibera, Kenya. We reinterpreted the jersey with our own sensibility: raw seams, the energy of movement, a hybrid aesthetic. This project brings together everything we hold dear: creativity, solidarity, and passing on traditions, and demonstrates how fashion can also be a tool for impact, both concrete and symbolic.